Price of Discount Mart and Native Market
경쟁과열로 인한 공격적 가격설정
“제조업체는 가격 Guideline을 제시하기는 하지만 일단 물건이
유통업체 손에 넘어가게 되면 가격 결정에 간여할 수가 없다.”
가격인상 전 입도선매로 인한 가격인하
“전통시장이나 소규모 점포에 물건을 대주는 대리점 주인
Price:
• Happy hours – on every Wednesday from 6:00p.m ~ 9:00p.m, customer can have every dishes at discounted price.
• Membership card – Accumulated points upon each transaction. Accumulated points can be used during the next transaction. To boost customer satisfaction and loyalty
• Special membership card for extracurricular groups – accumulate
PRICE 15-40% discount on all book Aggressive and limited discount system
(only best seller..etc) 30~90%
PLACE Only their own website.
Attract indirected customers from other associated web site -Off-line :Totally had 777 branches in 2009 in USA
-Planned to open 70 additional branches every year
-Targeting online market through BN.com web site
PROMOTION More advertisements in on-line Pric
price competition and policy
for discount , health problem. The other side, pizza that was representative fast food with
hamburger on only a few years ago, has developed various premium menu, so pizza industry can
break from depression by well-being trend.
As Korean Pizza Company, Imsil Cheese Pizza doesn’t have to pay royalty to foreign head
company. Therefore this company s
Discount events: every time and weekend new special discount products
Various assortment of goods using wide space of store.
Society-friendly marketing
Return the corporate profits to the society by the form of donation
By publicizing interest of the company to women’s human rights, appeal to Chinese women who have the ability to consume.
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